The Food giants Mamador leveraged the World Fried Rice Day in Nigeria to officially launch the new addition to its product portfolio- Mamador seasoning.
The brand treated guests and consumers alike to a Master class session on how to prepare popular fried rice dishes.
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
Design a PR plan that leverages the occasion of the WFRD to showcase the relevance and efficacy of the new Mamador Seasoning
Recruit credible chefs that resonate with the target audience to facilitate a Cooking Master Class
Manage Session and provide adequate attendance and media coverage for positive media amplification
- Without a box recruited top Chefs with very notable size of social media following to facilitate Master Class
- Efficiently managed the Master Class programme for positive outcome
- Engaged relevant brand reporters, Food bloggers, nutritionists for event attendance and reporting
- The event gained lots of earned media and ultimately improved product awareness
- Positive online mentions
- Successful event and master class
World Fried Rice Day
World Fried Rice Day
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