Background
The Food giants Mamador leveraged the World Fried Rice Day in Nigeria to officially launch the new addition to its product portfolio- Mamador seasoning.
The brand treated guests and consumers alike to a Master class session on how to prepare popular fried rice dishes.
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
Tasks
Design a PR plan that leverages the occasion of the WFRD to showcase the relevance and efficacy of the new Mamador Seasoning
Recruit credible chefs that resonate with the target audience to facilitate a Cooking Master Class
Manage Session and provide adequate attendance and media coverage for positive media amplification
Activation
- Without a box recruited top Chefs with very notable size of social media following to facilitate Master Class
- Efficiently managed the Master Class programme for positive outcome
- Engaged relevant brand reporters, Food bloggers, nutritionists for event attendance and reporting
Outcome
- The event gained lots of earned media and ultimately improved product awareness
- Positive online mentions
- Successful event and master class
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
World Fried Rice Day
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