Morning Fresh is a premium dishwashing liquid that has been in existence since the early 1990s, in a bid to refresh the brand and to further emphasize its uniqueness and discernibility in the market, Morning Fresh re-launched in October 2018.
The relaunch brought about a complete change of packaging and labeling- a new sleek transparent bottle, with a double-faced one sided label. The brand also introduced three exciting variants – Original, Zesty Lemon, and Antibacterial.
Morning Fresh Super Power
Morning Fresh Super Power
Develop an exciting and engaging full PR strategy and exploitation plan that appeals to both primary and secondary TA and cuts across and beyond Lagos.
Inform target audience and showcase the new repackaged brand features and attributes
Ultimately increase TOMA and brand consideration while establishing Morning Fresh as the No. 1 choice in the dishwashing liquid category, with superior grease cutting power, that gives value for money
- Without A Box sphere headed an online tease campaign to drive curiosity and anticipation towards the brand relaunch
- Without a Box recruited notable celebrity influencers for campaign/brand promotions as well relaunch event attendance.
- Without a box organized a press conference to intimate the media on relaunch plans and other brand activities.
- Without a Box managed the media coverage and amplification pre, during and post re-launch campaign – Digital and Traditional
- Campaign was effectively executed across all media channels, with huge social media participation, leading to increased consideration and trial
- Brand enjoyed associative benefits with celebrity influencers- subtle endorsement
- Campaign recorded over 50% earned media mention especial across social media platforms
Morning Fresh Super Power
Morning Fresh Super Power
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