Devon kings has over the years been known as a top producer of healthy oil in the Country and beyond but in a bid to promote its brand and publicly position itself as favourable, it sponsored the Flagship edition of the Street Foodz Naija Kings tv reality show – a competition aimed at identifying, showcasing and uplifting various street food entrepreneurs across the state.
- Without A box recruited and engaged relevant and influential personalities with brand/TA appeal that specialize in the following three pillars: Food, Business, and Nutrition/Health; to build interest, conversations and engage TA with exciting brand content.
- Handled media coverage for every phase of the competition.
- Without a box provided media support during the press parley which was organised to intimate the media on sponsorship plans and other brand activities.
- Amplified all communication materials for all stages of the competition
- Increased participation from target audiences
- Positive online mentions and achieved over 80% earned publicity
- Successful media amplification across all agreed channels
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