Devon kings has over the years been known as a top producer of healthy oil in the Country and beyond but in a bid to promote its brand and publicly position itself as favourable, it sponsored the Flagship edition of the Street Foodz Naija Kings tv reality show – a competition aimed at identifying, showcasing and uplifting various street food entrepreneurs across the state.
Devon Street Foodz Naija
Devon Street Foodz Naija
Devon Street Foodz Naija
Devon Street Foodz Naija
Provide an amplification plan that associates the brand with the recognition and socio-economic elevation of small-scale food entrepreneur
Position the brand as the ideal cooking oil for the ‘streets’
Create engaging contents and activities for the campaign that would drive target audience participation.
- Without A box recruited and engaged relevant and influential personalities with brand/TA appeal that specialize in the following three pillars: Food, Business, and Nutrition/Health; to build interest, conversations and engage TA with exciting brand content.
- Handled media coverage for every phase of the competition.
- Without a box provided media support during the press parley which was organised to intimate the media on sponsorship plans and other brand activities.
- Amplified all communication materials for all stages of the competition
- Increased participation from target audiences
- Positive online mentions and achieved over 80% earned publicity
- Successful media amplification across all agreed channels
Devon Street Foodz Naija
Devon Street Foodz Naija
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