Background
The PZ Chemistry Challenge Competition (PCCC) is one of the initiatives of the PZ Cussons Foundation. The three-stage competition for chemistry students in senior secondary school is designed to stimulate and promote the learning of Chemistry amongst Nigerian senior secondary school students

Chemistry Challenge
Chemistry Challenge

Chemistry Challenge
Chemistry Challenge
Tasks

Generate awareness, talkability and elicit interest and stakeholder buy in for PZCCC and its objectives.

Promote TOMA for PZ Cussons as corporately responsible by showcasing achievements of the competition

Showcase PZCCC and celebrate its achievements with inciting and engaging communications and activities that appeals to the TA
Activation
- Without a Box leveraged relevant influencers to drive advocacy and showcase the importance of the learning of Chemistry, across relevant media platforms
- Created engaging and exciting content to elicit the interest of the target audience as well as drive participation
- Responsible for media coverage and amplification of all aspects of the competitions- Pre – During – Post.
Outcome
- The competition gained increased awareness and participation
- Increased media coverage and visibility for competition outcome- post finale
- Recognition and increased visibility for PZ Foundation activities

Chemistry Challenge
Chemistry Challenge

Chemistry Challenge
Chemistry Challenge
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