Kitchen make-up promo

Background

The Mamador Kitchen Makeover

In a bid to stimulate an even stronger trial rate and repeat purchase in FY17/18, Mamador carried out a National Consumer Promotion tagged “The Mamador Kitchen Makeover” aimed at rewarding consumers.

This was to give consumers the opportunity to win a kitchen makeover and other amazing gifts each month of the campaign through purchase of Mamador pure vegetable oil.

Tasks

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Educate consumers about the mechanics of the Mamador NCP and drive consistent participation all through the promo

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Develop and execute an effective PR led campaign for Mamador Kitchen Makeover Promo

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Showcase an amplify winners and their winnings for credibility and increased participation

Activation

  • Without a box drove conversation and buzz, and also created a ‘need to participate’ feeling, using relevant influencers which included; popular Chefs, Food bloggers, female OAP etc.
  • Recruited a popular Nollywood actress to lead campaign promotion as well as anchor weekly draws
  • Promoted and amplified campaign across of the key market regions leveraging the use of local influencer and regional media platforms

Outcome

  • Experienced a seamless, sustained and cut through exploitation drive throughout the activation with very minimal issues
  • Positive mentions on all the media platforms.
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