The Mamador Kitchen Makeover
In a bid to stimulate an even stronger trial rate and repeat purchase in FY17/18, Mamador carried out a National Consumer Promotion tagged “The Mamador Kitchen Makeover” aimed at rewarding consumers.
This was to give consumers the opportunity to win a kitchen makeover and other amazing gifts each month of the campaign through purchase of Mamador pure vegetable oil.

Mamador Kitchen make-up promo
Mamador Kitchen make-up promo

Mamador Kitchen make-up promo
Mamador Kitchen make-up promo
Tasks

Educate consumers about the mechanics of the Mamador NCP and drive consistent participation all through the promo

Develop and execute an effective PR led campaign for Mamador Kitchen Makeover Promo

Showcase an amplify winners and their winnings for credibility and increased participation
Activation
- Without a box drove conversation and buzz, and also created a ‘need to participate’ feeling, using relevant influencers which included; popular Chefs, Food bloggers, female OAP etc.
- Recruited a popular Nollywood actress to lead campaign promotion as well as anchor weekly draws
- Promoted and amplified campaign across of the key market regions leveraging the use of local influencer and regional media platforms
Outcome
- Experienced a seamless, sustained and cut through exploitation drive throughout the activation with very minimal issues
- Positive mentions on all the media platforms.

Mamador Kitchen make-up promo
Mamador Kitchen make-up promo

Mamador Kitchen make-up promo
Mamador Kitchen make-up promo
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