In an attempt to tap into the social touch-point of its consumers, Premier Cool organised a 5-aside football competition tagged “Premier Cool Turf Wars” aimed at engaging and rewarding working professionals who, in spite of their busy schedules, still create time to enjoy the game of football, while also celebrating Nigeria’s passion for the beautiful game of football.
Turf Wars 5-aside football competition
Turf Wars 5-aside football competition
Create awareness for the competition and ultimately drive participation
Effectively engage relevant influencers to amplify campaign and promote brand activities
Effectively leverage the brand association with football to increase TOMA and brand endearment
- Without a box designed, scripted and produced campaign radio jingle
- Provided event support and adequate media coverage for all activities
- Without a box leveraged the use of relevant sports influencers to improve event awareness, participation and attendance
- Without a box managed and coordinated brand representatives, officials, participants and guests at Grand finale for effective participation to ensure a positive outcome.
- Record number of user generated content leading to increased media visibility and earned media of over 65%
- The campaign enjoyed adequate media coverage from sports desks and influencers, leading to recognition from Football associations and regulatory bodies.
Turf Wars 5-aside football competition
Turf Wars 5-aside football competition
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