As part of the Irish government’s second trade mission to West Africa, Bord Bia, the Irish Food Board responsible for promoting Irish food and drinks, officially launched its Spirit of Ireland drinks campaign in Nigeria and Senegal. Our communication objectives were as follows:
- Enhance Irish food and drinks exports.
- Foster deeper connections between the Irish government and the visited countries.
- Drive and increase awareness for the Spirit of Ireland campaign.
Bord Bia Trade Mission
Bord Bia Trade Mission
Bord Bia Trade Mission
Bord Bia Trade Mission
Management of event and its outcomes from pre to post phase.
Provision of decorations (flower pots and plants) for the outdoor setup
Production and setup booth, rollups, and outdoor branding.
Collaboration with influencers and media for event coverage and social media amplification
Provision of monitors and sound for proper auditory experience.
Invitation of guests to the trade reception & launch event in Nigeria.
Management of media coverage during the event.
Procurement of water stations
Arrangement of event space with appropriate seating style.
Coordination of photography and videography coverage during the event.
Engagement and management of ushers and extra bartenders for the present Irish brands.
Managed photography coverage during the Irish Government’s trade mission visits in Lagos.
Coordinated PR amplification, resulting in 100% earned media coverage across print, digital, and influencer platforms in Nigeria.
Oversaw media amplification for the trade mission visit to Senegal.
Managed television coverage on a flagship broadcast station in Nigeria.
Set up event venue for the Spirit of Ireland event.
Bord Bia Trade Mission
Bord Bia Trade Mission
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