Recognizing the importance of consumer engagement, Premier Cool reiterated its dedication in 2023 to tackle overlooked issues impacting men, often misinterpreted or disregarded as signs of weakness. The 2023 International Men’s Day campaign, titled “Share the Pressure,” aimed to shed light on these challenges through first-hand experiences and stories shared in a featured documentary.
Planning and management of documentary shoot from start to finish
Management of PR amplification of the videos post production.
Collaboration with influencers and media for mileage and social media amplification.
Coordination of photography and videography coverage during the shoot.
Review and work through an editing guide for the post production team.
Casting and engagement of guests (gatekeepers) and story leads for the shoot.
Creation and setup of trademark production set for the brand.
We’re a team of consultants committed to providing bespoke marketing communication solutions that guarantee improved customer client relationship for sustainable business growth.