The brand initiated the “FreshYo Mega Millions Promo,” demonstrating its ongoing dedication to providing consumers with quality products.
Customers who bought a FreshYo 1L pack received instant airtime rewards and entered a daily draw for cash prizes. Additionally, their purchases qualified them for a monthly e-raffle draw, where ten individuals won one million naira each, and another ten won one hundred thousand naira each.
PR was responsible for guest and event management across all three rounds of the promo, as well as media amplification to enhance brand visibility.
Freshyo mega millions
Freshyo mega millions
Setup event venue for the FreshYo Mega Millions promo live draws and managed event flow.
Engaged and managed media personnel and regulatory representatives for the live draws.
Recruited and managed influencers and platforms for effective participation in the campaign.
Amplified all activities through agreed media channels.
Organized the press conference that launched the Promo.
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