As part of activities to further promote its newly launch Spread, Mamador launched Breakfast Campaign, which was hinged on a nationwide school tour to promote proper and healthy breakfast habits.
The activation was aimed at educating school children about the benefits of having proper breakfast, and how the Mamador Light Fat Spread with its high nutritional values, should be the number one breakfast option for children and adults as well.
- Without a box provided audio-visual as well media coverage and reportage for the School Activation across 3 key cities.
- Engaged experts and relevant professionals to provide opinion articles on the importance of breakfast and reviews for the brand as subtle endorsement.
- Without a box amplified activation materials of relevant media channels Print, Magazines Lifestyle Blogs, and relevant Instagram platforms
- Increased awareness for the Mamador Light Fat Spread, leading to increased consideration and trials.
- Record number of print mentions and advertorials with 50% earned
- Subtle endorsements and brand association with over 5 notable, Chefs, Nutritionists and Food bloggers.
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