In a bid to drive behavioural change around health practices in rural and urban communities, PZ Cussons via its soap brand; Premier Cool, joined forces with United Purpose, for the 2019 edition of the Global Handwashing Day, themed ‘Clean Hands for All’.
Global Hand Washing Day
Global Hand Washing Day
Global Hand Washing Day
Global Hand Washing Day
Develop a PR strategy to generate awareness, talkability and elicit interest and stakeholder buy in
Provide the required PR support for all stages of the event.
Showcase PZ and celebrate its achievements with inciting and engaging communications and activities that appeals to the TA.
- Without A Box recruited, engaged and managed a notable celebrity as ambassador for the campaign
- Provided the media coverage for all campaign activities and amplified it on relevant media platforms (Blogs, social media, Newspapers)
- Increased awareness, visibility and stakeholder buy in for campaign and its activities
- Amplification across online and traditional media platforms was positive- with 30% earned media.
Global Hand Washing Day
Global Hand Washing Day
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