In a bid to drive behavioural change around health practices in rural and urban communities, PZ Cussons via its soap brand; Premier Cool, joined forces with United Purpose, for the 2019 edition of the Global Handwashing Day, themed ‘Clean Hands for All’.
- Without A Box recruited, engaged and managed a notable celebrity as ambassador for the campaign
- Provided the media coverage for all campaign activities and amplified it on relevant media platforms (Blogs, social media, Newspapers)
- Increased awareness, visibility and stakeholder buy in for campaign and its activities
- Amplification across online and traditional media platforms was positive- with 30% earned media.
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