Walk 4 Nature

Background

PZ Wilmar raises awareness on the importance of nature conservation

PZ Wilmar in line with her commitment to sustainable practices co-sponsored the ‘Walk for Nature’ event organised by the Nigerian Conservative Foundations alongside her brands.

The event was to raise awareness in Nigeria cities on the importance of nature conservation and the environment.

Tasks

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Provide strategic communications and effective PR amplification of PZ Wilmar’s partnership with Nigerian Conservation Foundation

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Build visibility and increase awareness for PZ Wilmar’s CSR activities

Activation

  • Without a box leveraged on web and print channels to highlight activities, relevance and outcome of the event
  • Without a box was responsible for real time media coverage and adequate media amplification

Outcome

  • Successfully managed media coverage and amplification activity outcome on relevant media platforms
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