PZ Wilmar Factory Visit & Training

Background

A platform for PZ Wilmar to showcase its leadership in Quality Systems and Food Fortification

PZ Wilmar, renowned manufacturers of food brands Devon King’s and Mamador, partnered with The Global Alliance for Improved Nutrition (GAIN), a Swiss-based foundation established in 2002 to address malnutrition, to host a training workshop on Food Fortification at their factory in Lagos. The workshop was attended by selected Media Editors and Civil Society organizations.

The workshop served as a platform for PZ Wilmar to showcase its food fortification process, highlighting its leadership in Quality Systems and Food Fortification in Nigeria. It also included a tour of the PZ Wilmar factory.

Without a Box PR was engaged to:

  • Generate media coverage for the event across traditional and online media platforms.
  • Enhance brand visibility and awareness through effective event coverage.

Tasks

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Preparation of press materials/collaterals for dissemination

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Arrangement of refreshments for guests

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Branding and setup of the training venue

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Management of media amplification across print and digital platforms

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Coordination of media personnel for event coverage and amplification

Achievements

  • Managed event setup and activities from inception to conclusion.

  • Engaged and managed journalists during the site visit and training.

  • Recorded over 70% earned mentions across print and digital publications

  • Achieved over 50% media output across print and digital platforms

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