In a bid to refresh the brand and to keep up with the ever changing market trend, Premier Cool re-launched its brand with a new campaign theme ‘Stay Chilled’, to project an ‘extraordinary’ brand persona.
The re-launch gave rise to a total redesign and packaging for its entire product portfolio as well as introduction of new variants.
Premier Cool Stay Chilled
Premier Cool Stay Chilled
Premier Cool Stay Chilled
Premier Cool Stay Chilled
Develop and execute an effective PR led campaign to sell the new value proposition of the brand.
Recruit a credible brand ambassador/ influencer to drive interest and promote relaunch campaign
Provide adequate media coverage for all campaign activities
- Without a box effectively leveraged on third party endorsement (Leo Dasilva) to position the ‘Lifestyle’ proposition of the Premier Cool brand in the minds of the target audience
- Adopted a disruptive PR approach to create excitement and increase TOMA.
- Effectively leveraged on established influencers to drive word of mouth
- Campaign was effectively executed across all media channels, with huge social media participation
- Campaign had more media visibility recording over 40% earned media mention especially across social media platforms
- Choice of campaign ambassador was well received with positive feedback across brand owned media platforms.
Premier Cool Stay Chilled
Premier Cool Stay Chilled
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