In a bid to refresh the brand and to keep up with the ever changing market trend, Premier Cool re-launched its brand with a new campaign theme ‘Stay Chilled’, to project an ‘extraordinary’ brand persona.
The re-launch gave rise to a total redesign and packaging for its entire product portfolio as well as introduction of new variants.
- Without a box effectively leveraged on third party endorsement (Leo Dasilva) to position the ‘Lifestyle’ proposition of the Premier Cool brand in the minds of the target audience
- Adopted a disruptive PR approach to create excitement and increase TOMA.
- Effectively leveraged on established influencers to drive word of mouth
- Campaign was effectively executed across all media channels, with huge social media participation
- Campaign had more media visibility recording over 40% earned media mention especially across social media platforms
- Choice of campaign ambassador was well received with positive feedback across brand owned media platforms.
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