In a bid to stimulate an even stronger trial rate and repeat purchase in FY17/18, Mamador carried out a National Consumer Promotion tagged “The Mamador Kitchen Makeover” aimed at rewarding consumers.
This was to give consumers the opportunity to win a kitchen makeover and other amazing gifts each month of the campaign through purchase of Mamador pure vegetable oil.
- Without a box drove conversation and buzz, and also created a ‘need to participate’ feeling, using relevant influencers which included; popular Chefs, Food bloggers, female OAP etc.
- Recruited a popular Nollywood actress to lead campaign promotion as well as anchor weekly draws
- Promoted and amplified campaign across of the key market regions leveraging the use of local influencer and regional media platforms
- Experienced a seamless, sustained and cut through exploitation drive throughout the activation with very minimal issues
- Positive mentions on all the media platforms.
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