Launched into the Nigerian market in 1983, REGAL has over the years, maintained its dominant position in the gin category, with a diverse range of sizes and variants
As part of its aim to promote the brand, drive appeal and increase its market share, REGAL sponsored the 2019 edition of the Afro Beat Party – an annual musical concert to celebrate the ascension of Nigerian music legend, Fela Anikulapo Kuti
- Without a box was responsible for all media coverage and amplification of all communication materials for pre, during and post event.
- Recruited social media influencers to publicise the event and drive traffic to event venue.
- Audio visual coverage of event highlights and consumer feedback for media exploitation
- Event outcome was successfully amplified across relevant media platforms, leveraging the associative benefits with the legend Fela and other notable artistes at the concert.
- Increased media visibility for brand, both online and print.
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