Devon King’s, manufacturers and promoters of healthy cooking ingredients, initiated a nationwide consumer promotion titled the “Devon King’s Mega Millionaire Promo” to honour and appreciate consumer loyalty and support. Throughout the campaign, participants had the chance to win airtime and cash prizes over a span of 7 weeks. Each week, 30 lucky participants were chosen through live draws to receive diverse cash rewards, with one fortunate individual winning the grand prize of ₦1,000,000.
PR was assigned the responsibility of overseeing all aspects of production, media amplification, and influencer management to enhance engagement with the target audience.
Scripted and managed the production of the Devon King’s promo TV Commercial
Scripted and managed the production of the promo’s radio jingle in 3 different languages (English, Pidgin and Hausa).
Organized the press conference that launched the Promo.
Set up event venue for the promo’s live draws and managed event flow.
Engaged and managed journalists, regulatory bodies representatives during the press conference and live draws.
Recruited and managed all Influencers and platforms for effective participation in the campaign.
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