Aligned with its commitment to care for consumers, Morning Fresh, under its parent company PZ Cussons, extended this ethos to environmental stewardship through a cleaning initiative within its host community. The objectives were twofold: to raise awareness about the significance of cleanliness and to underscore the brand’s dedication to fostering a sustainable environment.
To accomplish this, PR was enlisted to bolster campaign awareness and portray the brand as an advocate for environmental care. This was executed through influencer engagement and media coverage and amplification.
Engaged and managed journalists during the event for ample coverage.
Achieved 100% output on all paid platforms.
Engaged and managed influencer for effective participation in the campaign.
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